The leaves are turning, the last August crowds are a distant memory, and you are wondering whether to shut the gate until Easter. Running an open all year campsite is tempting, because empty pitches earn nothing. But winter opening is not just summer with a jumper on. It changes your costs, your rules and your risks.
Here is how I would decide whether to stay open, and how to do it without wearing yourself out or wrecking your grass.
Check the paperwork before you decide
Before you think about heating or gritting, check you are allowed to open. This catches more owners out than anything else.
- Planning permission. Some sites have a condition limiting the season, for example March to October. Read your permission carefully.
- Your licence. Your site licence may name the months you can operate. Ask your local council if it is unclear.
- Club rules. CL and CS sites follow the rules of the Caravan and Motorhome Club or the Camping and Caravanning Club. Both run seasons, and some certificates are for part of the year only. Check what yours says. Our guide to campsite licences in the UK covers the basics.
- Insurance. Tell your insurer you plan to open in winter. Cover can depend on opening months. See the campsite insurance guide.
If any of those say no, you have your answer. If they say yes, carry on.
Work out whether winter opening pays
Do a simple sum. Estimate how many nights you might realistically sell from November to February, multiply by a sensible winter price, then take off the extra costs.
Those extra costs usually include:
- Electricity and water for hook ups, heated facilities and lighting.
- Gas or oil for any heated toilet block.
- Grit, salt and extra hours for clearing snow and ice.
- Repairs to tracks and grass after wet weather.
- Your time. Never forget your time.
Be honest about occupancy. A busy Saturday in July is not a guide. Winter demand is mostly weekends, school holidays and the Christmas and New Year break. You can see how that works in our post on how to fill your campsite at Christmas and New Year. If the sums show a small profit, it may still be worth it for repeat guests and cash flow. If they show a loss, a shorter season may suit you better.
Protect your ground and your pipes
Wet ground is the biggest enemy of a winter site. One heavy van on a soaked pitch can leave ruts that take a year to recover.
Use hardstanding where you can
Put winter guests on your best drained pitches. If you have gravel or hardstanding, make those the only winter pitches and close the grass ones. You will protect your turf for spring and cut down on tow out requests. Our guide to waterlogged pitches goes into this in more detail.
Lag and drain what you can
Frozen pipes are expensive. Lag exposed pipework, drain taps and standpipes you will not use, and know where your stopcock is. Our winterising checklist lists what to do, and what to leave running if you stay open.
Keep one toilet block warm
Pick one block, heat it just enough to prevent freezing, and close the rest. Guests will forgive a basic site in winter. They will not forgive a frozen toilet.
Keep guests safe when it is dark and icy
Winter brings a different set of hazards, and you are still responsible for your guests' safety.
- Lighting. Light the route from pitches to the toilet block. Check bulbs weekly, because it gets dark by 4pm.
- Grit and salt. Keep a bag and a shovel by the main paths and treat them first thing on frosty mornings.
- Slow speeds. Remind guests that tracks can be slippery. Our speed limit guide helps with the wording.
- Gas and heating. More guests use heaters and gas in winter. Read the gas safety guide and remind guests about ventilation.
- Storms. Have a plan for high winds. See storm preparedness for campsites.
Update your risk assessment for winter. It does not need to be long, but it should mention ice, darkness and wet ground.
Set winter prices and rules that make sense
Winter guests are a different crowd. Many are retired couples, motorhomers escaping for a few nights, dog walkers and people who simply love a frosty morning. They want warmth, hot showers and a quiet pitch.
Think about:
- Lower prices with a minimum stay. A two night weekend minimum filters out one night stops that cost you more to turn around. The minimum stay guide shows how.
- Midweek deals. Offer a third night free or a weekly rate for long stays.
- Electric charges. Winter hook up use is heavy. Consider a metered rate or a fair usage limit. The electric hook up guide explains the options.
- Clear arrival times. Late arrivals in the dark are harder to manage. Ask for an arrival time at booking and send directions the day before.
Make winter bookings easy to manage
Winter is quiet, but it is also when small slips cost you most. A guest turns up in the dark to a locked gate, or a booking for a closed pitch slips through. A few habits help:
- Close the pitches you are not using in your diary so nobody can book them.
- Send a confirmation with the gate code, directions and winter facilities information.
- Take a deposit up front. Winter no shows hurt more when you have heated a block for them.
- Tell guests about snow plans, in case you need to move or cancel a booking.
With CampSuite you can mark pitches as closed, set winter prices and minimum stays by date, and send automated confirmation messages. See how bookings work and how guest messages save you from repeating the same texts every evening. Taking deposits online is covered on the payments page.
Plan your own winter too
This is the part nobody mentions. If you run the site yourself, winter opening can mean no proper break from February to November. Be realistic about your energy.
Some owners open only Friday to Monday and block out midweek. Others close for January and use the time for repairs, accounts and a holiday of their own. Both are sensible. A tired owner makes worse decisions, and guests can tell.
It also helps to write a short winter routine: who checks the toilet block each morning, who grits the paths, who answers the phone after dark. Even if that "who" is just you, writing it down stops jobs being forgotten when the weather turns nasty. If you employ seasonal helpers, the seasonal staffing guide is worth a read.
Finally, keep an eye on the bookings you take. A few good reviews from winter guests are worth a lot, because they tell the next person you are properly open and looking after people. Our guide on how to get more campsite reviews shows how to ask.
The takeaway
Staying open all year can bring in steady income and loyal guests, but only if the paperwork allows it, the numbers add up and your ground can take it. Start small. Open a few well drained pitches, keep one warm toilet block, light the paths and price for the guests you actually get.
If you try one winter and it does not pay, you can close earlier next year. That is a perfectly good business decision.
If you want to take winter bookings without the paper diary, start with CampSuite for free. It takes about 15 minutes to set up, and you can see how it suits a small site on the small sites page.
Rob